Tag: MarketingStrategy

Embracing Change: Navigating the Transition from Universal Analytics to GA4 with Snowflake and PowerBI

Feb 11, 2024

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by

Mehdi Mohammadi

in Advanced Analytics, Data Modelling, eCommerce Analytics, Sector-Focused Analytics

Mastering the Shift: From UA to GA4 with Snowflake and PowerBI The digital analytics landscape is undergoing a significant transformation, with Google’s move from Universal Analytics (UA) to Google Analytics 4 (GA4) at its core. This transition is a mere upgrade and a complete overhaul of data collection, processing, and analysis. While some companies have…