Category: Sector-Focused Analytics
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Mastering Google Analytics 4: A Practical Guide for E-commerce Retailers on Events and Metrics
Understanding Google Analytics 4: A Guide for E-commerce Retailers As many e-commerce retailers shift to Google Analytics 4 (GA4), it’s common to encounter confusion, especially when distinguishing between events and metrics—two fundamental concepts crucial for insightful analytics. This blog aims to clarify these concepts using real-world examples to leverage GA4 more effectively in your e-commerce…
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Unlocking the Potential of Cross-Device Insights with GA4’s User ID Feature
Discover the intricacies of implementing Google Analytics 4’s User ID feature for advanced cross-device tracking. This guide covers essential steps from modifying the Data Layer to leveraging Google Tag Manager, emphasizing the collaboration between marketers and developers for seamless integration. Learn how to harness unique customer IDs for a unified view of user interactions, enhancing…
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Embracing Change: Navigating the Transition from Universal Analytics to GA4 with Snowflake and PowerBI
Mastering the Shift: From UA to GA4 with Snowflake and PowerBI The digital analytics landscape is undergoing a significant transformation, with Google’s move from Universal Analytics (UA) to Google Analytics 4 (GA4) at its core. This transition is a mere upgrade and a complete overhaul of data collection, processing, and analysis. While some companies have…