Tag: BigData

The Shift to ELT: Enhancing Data Management for Modern Business Needs

May 3, 2024

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by

Mehdi Mohammadi

in Advanced Analytics, Data Engineering

Introduction: Embracing Modern Data Handling As businesses grapple with massive data volumes, a new approach called Extract, Load, Transform (ELT) is gaining momentum. Driven by advancements in cloud computing and storage technologies, this shift represents both a trend and a necessity for data-driven decision-making. In this blog post, we’ll explore why ELT is becoming popular…
Embracing Change: Navigating the Transition from Universal Analytics to GA4 with Snowflake and PowerBI

Feb 11, 2024

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by

Mehdi Mohammadi

in Advanced Analytics, Data Modelling, eCommerce Analytics, Sector-Focused Analytics

Mastering the Shift: From UA to GA4 with Snowflake and PowerBI The digital analytics landscape is undergoing a significant transformation, with Google’s move from Universal Analytics (UA) to Google Analytics 4 (GA4) at its core. This transition is a mere upgrade and a complete overhaul of data collection, processing, and analysis. While some companies have…