Tag: Google Analytics 4

Unlocking the Potential of Cross-Device Insights with GA4’s User ID Feature

Mar 3, 2024

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by

Mehdi Mohammadi

in Advanced Analytics, eCommerce Analytics

Discover the intricacies of implementing Google Analytics 4’s User ID feature for advanced cross-device tracking. This guide covers essential steps from modifying the Data Layer to leveraging Google Tag Manager, emphasizing the collaboration between marketers and developers for seamless integration. Learn how to harness unique customer IDs for a unified view of user interactions, enhancing…