Category: Analytics Fundamentals
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Mastering Google Analytics 4: A Practical Guide for E-commerce Retailers on Events and Metrics
Understanding Google Analytics 4: A Guide for E-commerce Retailers As many e-commerce retailers shift to Google Analytics 4 (GA4), it’s common to encounter confusion, especially when distinguishing between events and metrics—two fundamental concepts crucial for insightful analytics. This blog aims to clarify these concepts using real-world examples to leverage GA4 more effectively in your e-commerce…
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Understanding SQL Joins: Discovering City Reviews with Intelligent Data Queries
In the field of data analytics, the ability to extract meaningful insights from datasets is an invaluable skill. As I delve deeper into SQL, I appreciate the elegance of joins and their profound impact on data analysis. Let’s take a simple yet intriguing example: identifying cities with the most reviews in a business dataset. The…
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Elevating Data Analysis with Power BI: A Deep Dive into DAX and Data Modelling
As I embark on a new chapter in my professional journey, merging my extensive experience in digital analytics with Adobe and Google Analytics, I am diving into the transformative world of Power BI. This platform has opened new horizons in data analysis, allowing me to leverage its robust data modelling capabilities to design intricate data…